A lot of people are concerned about Google’s new “Shared Endorsements” scheme.
However, one should give credit where credit is due. This is not one of Facebook’s functions, where, regardless of what you’ve set or unset in the past, every time they add a new feature it defaults to “wide open.” If you have been careful with your Google account in the past, you will probably find yourself still protected. I’m pretty paranoid, but when I checked the Shared Endorsements setting page on my accounts, and the “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads” box is unchecked on all of them. I can only assume that it is because I’ve been circumspect in my settings in the past.