Outsourcing, and rebranding, (national) security

I was thinking about the recent trend, in the US, for “outsourcing” and “privatization” of security functions, in order to reduce (government) costs.  For example, we know, from the Snowden debacle, that material he, ummm, “obtained,” was accessed while he was working for a contractor that was working for the NSA.  The debacle also figured in my thinking, particularly the PR fall-out and disaster.

Considering both these trends; outsourcing and PR, I see an opportunity here.  The government needs to reduce costs (or increase revenue).  At the same time, there needs to be a rebranding effort, in order to restore tarnished images.

Sports teams looking for revenue (or cost offsets) have been allowing corporate sponsors to rename, or “rebrand,” arenas.  Why not allow corporations to sponsor national security programs, and rebrand them?

For example: PRISM has become a catch-phrase for all that is wrong with surveillance of the general public.  Why not allow someone like, say, DeBeers to step in.  For a price (which would offset the millions being paid to various tech companies for “compliance”) it could be rebranded as DIAMOND, possibly with a new slogan like “A database is forever!”

(DeBeers is an obvious sponsor, given the activities of NSA personnel in regard to love interests.)

I think the possibilities are endless, and should be explored.

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