Western society is WEIRD 
(We have the OT indicator to say that something is off topic. This isn’t, because ethics and sociology is part of our profession, but it is a fairly narrow area of interest for most. We don’t have a subject-line indicator for that
This article, and the associated paper, are extremely interesting in many respects. The challenge to whole fields of social factors (which are vital to proper management of security) has to be addressed. We are undoubtedly designing systems based on a fundamentally flawed understanding of the one constant factor in our systems: people.
(I suppose that, as long as the only people we interact with are WEIRD  westerners, we are OK. Maybe this is why we are flipping out at the thought of China?)
(I was particularly interested in the effects of culture on actual physical perception, which we have been taught is hard wired.)
 – WEIRD, in the context of the paper, stands for Western, Educated, Industrialized, Rich, and Democratic societies