Apple Now “Owns” the Page Turn
“Yes, that’s right. Apple now owns the page turn. You know, as when you
turn a page with your hand. An “interface” that has been around for
hundreds of years in physical form. I swear I’ve seen similar
animation in Disney or Warner Brothers cartoons. (This is where
readers are probably checking the URL of this article to make sure
it’s The New York Times and not The Onion.)”
Yet more proof that the US patent system, and possibly the whole concept of intellectual property law, is well and truly insane.
What’s even funnier is that, when I read the New York Times blog page that carries this story, I noticed that NYT may be in grave danger of having their pants sued off by Apple (which is, after all, a much larger and more litigious corporation). At least two of the animated graphical ads on the page feature a little character that rolls down a corner of the ad, inviting you to “Click to see more.” If you click or even mouseover the ad, then the little figure “turns a page” to let you see the rest of the ad.
(This interface appears to be a standard for either the NYT or Google Ads, since refreshing the page a few times gave me the same display for two different auto manufacturers and, somewhat ironically, for Microsoft.)
(In discussing this with Gloria, she mentioned an online magazine based in Australia which uses a graphical page turning interface for the electronic version of the magazine. Prior art? Or are they in danger of getting sued by Apple as well?)