Security Transcends Slogans … or not …

I have just got off the phone with a marketroid.  In the course of our conversation (no, I usually don’t talk to them, but this turned our to be a special case), I was explaining to her about ISC2 and the CISSP.  She was puzzled by an annotation on my file with her company, and it wasn’t making sense in terms of what I did, and what their ERM/CRM system was saying about me.

When she looked at the ISC2 Website, during our conversation, she immediately noted the “Security Transcends Technology” slogan.  I dimly recall the great fanfare when this was introduced about 9 or ten years back: our (marketing department’s) proud statement that we were not mere technologists, but covered the whole realm of security.

Well, apparently that’s not what it says to some people.  The simple existence of the “technology” word in our slogan seems to trigger an immediate pegging of us as mere techies.  All of us CISSPs are just basic firewall admins.  We are not
transcendant.

Back to the marketing board … ?

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