Who has the keys to your business?
SearchEngineJournal has a story about this guy that gave the keys to his business to Google. Well, not exactly the keys, but he used a Gmail account for all his business emails, and had used the same account for his Google Analytics, Webmaster Tools and his own Google Adsense account.
And then one day he woke up and found out that Google disabled his Google account.
From that moment on, not only his Adsense income stopped and he couldn’t access any email he kept in his Gmail Inbox, but all the emails sent to him by his customers were routed to a voided account.
I can’t even think how to start handling such a crisis. What do you do first? I have a few ideas but that’s for a different post.
What the hell was he thinking about when he gave Google the keys to his business?
If you still want to use a Google account for your business there are a few things you should do:
1. Make sure you backup your account on a regular basis.
2. Get your own domain and use Google Apps. This way in case of emergency you can change your MX Records back you to your original hosting whitin a few hours.
3. Never use your personal account for your Google Adwords.
4. Never use your personal account for your Google Analytics.
5. Never Ever use your personal account for your Google Adsense.
Don’t let them catch you unprepared.